The brief of this campaign was to explore ways which advertising could be used for social good. My response was to develop a hypothetical ad campaign for IKEA, a company which is know for making cheap disposable products with short life spans.

 

The goal of this campaign was for the audience to be provided with useful information outside of simply the company's branding and products. Through my campaign the audience would be informed of current environmental issues as well as IKEA's initiatives to address these issues by mitigating their contribution to them.